Situation
Commanding an extensive portfolio of well-known fashion and luxury brands in Western markets, this major company wanted to weigh carefully the business potential as well as the risks inherent to entering the huge volume but highly complex North Asian retail markets, particularly Japan and Greater China.
Solution
Following an assessment of regional opportunities that identified China as the strategic priority, we conducted an in-depth analysis that mapped out retail channels, characterized point-of-sales operations, and quantified value chain costs in China.
Results
Our conclusions were presented to the Board and used to reach consensus and decision on progressive entry strategy for China that leveraged existing strengths in Hong Kong and Taiwan.