Situation
A global leader in package delivery and supply chain services, our client commissioned a confidential study on China with the overall objective of establishing a differentiated and winning business strategy based on a competitive assessment and thorough understanding of customer needs.
Solution
We leveraged the client’s extensive resources to form a large international joint team dedicated full time to the project. This enterprise-wide undertaking followed a three-step approach of thorough market assessment leading to strategic options and business case-driven implementation scenarios.
Results
Our deliverables included the most comprehensive and accurate quantitative analysis of the industry across all modes of transportation in Greater China and fact-based business development scenarios with detailed implementation guidelines. Our client subsequently applied our successful approach and methodology to other Asian markets.